Mission and Vision

The mission is to drive massive entrepreneurial activity to deliver economic growth. The vision is to make the program freely available to all Canadian communities to help deliver broad-based entrepreneurial-driven economic growth.

The Lead to Win program helps participants (i.e., business opportunity proponents):

• Build the right foundation to sell to first customers, raise funds, and attract and retain talent
• Harden and strengthen their business opportunities
• Establish a large and diversified network to obtain resources, reputation and peer support
• Increase motivation, energy and confidence

The Lead to Win Program's points of difference that add significant value to participants are:

• Program is delivered by entrepreneurs who have been through the process of developing a technology company themselves and have practical solutions to real world problems
• Expert reviewers provide substantive feedback on strength of business opportunity multiple times
• Accepts only serious entrepreneurs and focuses on reducing their time to cash
• Uses the ecosystem approach to launch companies designed to grow

The program's points of difference that add significant value to communities are:

• Proven success measured in terms of the number of knowledge jobs created in the region and the amount of capital attracted, not the number of participants who enroll in the program
• Volunteers from a large number of organizations contribute to the success of the program
• Strategy is set by stakeholders of an innovative community and program governance is transparent and open
• Content is freely available for use by other communities and organizations, not proprietary