Lead To Win is a business development program with the objective to establish and grow businesses in Canada's National Capital Region. Initially, the Lead To Win (LTW) program was founded to develop technology based business, but over time the program has grown to also encompass all growth-oriented businesses. The goal has remained the same: each business is to generate a minimum of six jobs in the next three years.
Potential entrepreneurs with a wide range of business ideas enter the process after undergoing a simple 'Dragon's Den' type of inteview, which may help them to refine their idea and to crystalize their market. Once accepted into the program, Lead to Win participants attend six days of intensive boot-camp training split into two sessions. At the camp the emphasis is on the development of the customer value model. Successful graduates from the course know what gap in the market they will fill, why someone will pay for their product or service, and which market group their first customer will come from.