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Course Outline

 
19-May
20-May
21-May
Morning
·         Introduction
 
·         Design your business for success
 
·         Basics of revenue growth
 
·         Lever ecosystems, open source projects, and open APIs
 
 
·         Prepare business plan
 
·         Finance the business
 
 
Afternoon
·         Define compelling customer and partner value propositions
                                    
 
·         Select attractive target markets
 
·         Identify customers most likely to buy from new company
 
·         Position offers to win
 
·         Presentations: pitch to LTW Alumni
 
 
Evening
·         Learn from experiences of LTW Alumni
 
·         Prepare sales plan to win first customer
 
 
 
 
 
 
23-June
24-June
25-June
Morning
·         Sell and develop business effectively in economic downturns
 
 
·         Build team and organization
 
·         Target overseas growth markets and build capability to collaborate
Afternoon.
·         Price and brand with confidence
 
 
·         Operate efficiently
·         Presentations: Compelling case to act on opportunity
 
Evening
Learn how to benefit from:
·         IRAP
·         BDC
·         Ontario venture fund
·         OCE
·         Quebec financing opportunities
·         Define clear agreements, term sheets, and sales contracts
 
·         Protect intellectual property